/* Lulú Socials — bone and ink, blood red used sparingly. DM Sans throughout. */
:root{
  --bone:#FAF7F5; --paper:#FFFFFF; --ink:#161112; --ink-2:#2A2224; --muted:#5F5557; --line:#E6DEDB;
  --blood:#9B0A0F; --blood-deep:#640509; --blood-soft:#F7E4E3; --on-ink:#F6F0EF; --on-ink-muted:#B5A9AA;
  --font:"DM Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  --wrap:1180px; --gutter:clamp(20px,4vw,48px);
  --r:12px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:80px;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--bone);color:var(--ink);font-family:var(--font);font-size:18px;line-height:1.6;font-optical-sizing:auto;-webkit-font-smoothing:antialiased}
img,video,svg{display:block;max-width:100%}
a{color:inherit}
:focus-visible{outline:2px solid var(--blood);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-9999px;top:8px;background:var(--ink);color:var(--bone);padding:8px 14px;border-radius:8px;z-index:50}
.skip:focus{left:8px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gutter)}

h1,h2,h3{margin:0;font-weight:600;letter-spacing:-.03em;text-wrap:balance}
h1{font-size:clamp(48px,8.6vw,112px);line-height:.98;letter-spacing:-.045em;max-width:13ch}
h2{font-size:clamp(34px,5vw,60px);line-height:1.04}
h3{font-size:22px;line-height:1.25;letter-spacing:-.015em}
.lead{font-size:clamp(18px,1.6vw,21px);line-height:1.55;color:var(--muted);max-width:34em;margin:16px 0 0}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:var(--blood);color:#fff;text-decoration:none;font-weight:600;font-size:16px;line-height:20px;padding:15px 24px;border-radius:999px;border:1px solid var(--blood);cursor:pointer;font-family:inherit;transition:background .15s,border-color .15s,color .15s}
.btn:hover{background:var(--blood-deep);border-color:var(--blood-deep)}
.btn-quiet{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-quiet:hover{background:var(--paper);border-color:var(--ink)}
.btn-small{padding:9px 16px;font-size:14px;white-space:nowrap}
.btn-light{background:var(--bone);color:var(--ink);border-color:var(--bone)}
.btn-light:hover{background:#fff;border-color:#fff}

/* nav */
.nav{position:sticky;top:0;z-index:20;display:flex;align-items:center;gap:24px;padding:14px var(--gutter);background:rgb(250 247 245 / .88);backdrop-filter:saturate(1.4) blur(14px);-webkit-backdrop-filter:saturate(1.4) blur(14px);border-bottom:1px solid transparent;transition:border-color .2s}
.nav.scrolled{border-bottom-color:var(--line)}
.lockup{display:flex;align-items:baseline;gap:2px;text-decoration:none;color:var(--ink);flex:none}
.lockup svg{height:26px;width:auto;align-self:center}
.lockup .wm-ink{fill:var(--ink)}.lockup .wm-blood{fill:var(--blood)}
.lockup span{font-size:22px;font-weight:500;letter-spacing:-.02em;color:var(--muted);line-height:1;transform:translateY(1px)}
.links{display:flex;gap:28px;margin:0 auto}
.links a{text-decoration:none;font-size:15px;color:var(--muted);font-weight:500}
.links a:hover{color:var(--ink)}
.nav-end{display:flex;align-items:center;gap:12px;margin-left:auto}
.lang{display:flex;border:1px solid var(--line);border-radius:999px;padding:2px}
.lang button{border:0;background:none;font:inherit;font-size:13px;font-weight:600;padding:5px 10px;border-radius:999px;color:var(--muted);cursor:pointer;min-width:40px}
.lang button[aria-pressed="true"]{background:var(--ink);color:var(--bone)}
@media (max-width:900px){.links{display:none}}
@media (max-width:480px){.nav-end .btn-small{display:none}.nav{gap:10px}.lockup svg{height:22px}.lockup span{font-size:19px}.btn-small{padding:8px 12px;font-size:13px}}

/* hero */
.hero{padding:clamp(56px,10vw,128px) 0 clamp(56px,8vw,96px);overflow:hidden}
.hero-foot{display:flex;justify-content:space-between;align-items:flex-end;gap:32px 48px;flex-wrap:wrap;margin-top:clamp(24px,3vw,40px)}
.hero-foot .lead{margin:0;max-width:30em}
.ctas{display:flex;gap:12px;flex-wrap:wrap}
.reels{display:flex;gap:clamp(12px,1.6vw,20px);justify-content:center;margin-top:clamp(48px,7vw,88px);padding:0 var(--gutter)}
.reel{margin:0;flex:0 0 clamp(150px,17vw,212px);aspect-ratio:9/16;border-radius:18px;background:var(--ink);position:relative;overflow:hidden;color:var(--on-ink)}
.reel:nth-child(even){transform:translateY(clamp(16px,2.6vw,36px))}
.reel video,.reel img{width:100%;height:100%;object-fit:cover}
.reel .play{position:absolute;left:16px;top:16px;width:34px;height:34px;border-radius:50%;background:var(--blood);display:grid;place-items:center}
.reel .play::after{content:"";border-left:10px solid #fff;border-top:6px solid transparent;border-bottom:6px solid transparent;margin-left:3px}
.reel figcaption{position:absolute;left:16px;right:16px;bottom:14px;font-size:14px;line-height:1.35;font-weight:500}
.reel figcaption small{display:block;font-size:12px;font-weight:400;color:var(--on-ink-muted)}
.reel.has-video .play{display:none}
.reel.has-video figcaption{text-shadow:0 1px 8px rgb(0 0 0 / .5)}
@media (max-width:760px){
  .reels{justify-content:flex-start;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding-bottom:40px}
  .reels::-webkit-scrollbar{display:none}
  .reel{scroll-snap-align:center;flex-basis:46vw}
}

/* sections */
.band{padding:clamp(72px,10vw,136px) 0;border-top:1px solid var(--line)}
.split{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(32px,6vw,96px);align-items:start}
.split-head{position:sticky;top:110px}
@media (max-width:900px){.split{grid-template-columns:minmax(0,1fr)}.split-head{position:static}}
.services{margin:0}
.svc{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:8px 32px;padding:24px 0;border-top:1px solid var(--line)}
.svc:last-child{border-bottom:1px solid var(--line)}
.svc dt{font-size:22px;line-height:1.25;font-weight:600;letter-spacing:-.015em}
.svc dd{margin:0;color:var(--muted);font-size:17px}
.svc-main dt{font-size:clamp(28px,3vw,36px);line-height:1.1;color:var(--blood)}
.svc-main{padding:8px 0 32px;border-top:0}
@media (max-width:600px){.svc{grid-template-columns:minmax(0,1fr)}}

.steps{list-style:none;margin:clamp(40px,5vw,64px) 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(24px,3vw,40px)}
.steps li{display:flex;flex-direction:column;gap:10px;padding-top:20px;border-top:2px solid var(--ink)}
.steps .n{font-size:15px;font-weight:600;color:var(--blood);font-variant-numeric:tabular-nums}
.steps p{margin:0;color:var(--muted);font-size:17px}
@media (max-width:900px){.steps{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.steps{grid-template-columns:minmax(0,1fr)}}

.plans{margin-top:clamp(40px,5vw,64px);display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border:1px solid var(--line);border-radius:20px;overflow:hidden;background:var(--paper)}
.plan{padding:clamp(24px,3vw,40px);display:flex;flex-direction:column;gap:18px;border-left:1px solid var(--line)}
.plan:first-child{border-left:0}
.plan.featured{background:var(--ink);color:var(--on-ink);border-left-color:var(--ink)}
.plan-top{display:flex;justify-content:space-between;align-items:center;gap:8px;min-height:28px}
.plan h3{font-size:30px;letter-spacing:-.03em}
.badge{font-size:13px;font-weight:600;color:#fff;background:var(--blood);border-radius:999px;padding:3px 10px;white-space:nowrap}
.price{display:flex;flex-direction:column;gap:2px}
.price small{font-size:14px;color:var(--muted)}
.price b{font-size:40px;line-height:1.05;font-weight:600;letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.price b span{font-size:17px;font-weight:500;letter-spacing:0;color:var(--muted)}
.price b.ask{font-size:24px;line-height:1.2;letter-spacing:-.015em}
.plan.featured .price small,.plan.featured .price b span,.plan.featured .blurb,.plan.featured li{color:var(--on-ink-muted)}
.blurb{margin:0;color:var(--muted);font-size:17px}
.plan ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px;flex:1}
.plan li{position:relative;padding-left:22px;font-size:16px;line-height:1.45}
.plan li::before{content:"";position:absolute;left:0;top:.55em;width:7px;height:7px;border-radius:50%;background:var(--blood)}
.plan.featured li{color:var(--on-ink)}
.plan .btn{align-self:stretch}
.plan:not(.featured) .btn{background:transparent;color:var(--ink);border-color:var(--ink)}
.plan:not(.featured) .btn:hover{background:var(--ink);color:var(--bone)}
.note{margin:24px 0 0;color:var(--muted);font-size:16px}
@media (max-width:900px){.plans{grid-template-columns:minmax(0,1fr)}.plan{border-left:0;border-top:1px solid var(--line)}.plan:first-child{border-top:0}}

/* contact — the one bold moment: ink with the Ripple texture */
.contact{background:var(--ink);color:var(--on-ink);padding:clamp(80px,11vw,152px) 0;position:relative;overflow:hidden;isolation:isolate}
.contact::before{content:"";position:absolute;width:min(1200px,160vw);aspect-ratio:1;left:-34%;top:50%;transform:translateY(-50%);background:url(assets/ripple.svg) center/contain no-repeat;opacity:.5;z-index:-1}
@media (max-width:900px){.contact::before{left:-20%;top:-30%;transform:none;width:150vw}}
.contact h2{color:var(--on-ink);max-width:12ch}
.contact .lead{color:var(--on-ink-muted)}
.contact-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(40px,6vw,96px);align-items:start}
@media (max-width:900px){.contact-grid{grid-template-columns:minmax(0,1fr)}}
.direct-label{margin:40px 0 12px;font-size:15px;color:var(--on-ink-muted)}
.direct{display:flex;flex-wrap:wrap;gap:10px}
.direct a{display:inline-flex;align-items:center;gap:8px;color:var(--on-ink);text-decoration:none;border:1px solid #3A2F30;border-radius:999px;padding:10px 18px;font-size:15px;font-weight:500;background:rgb(22 17 18 / .6)}
.direct a:hover{border-color:var(--on-ink)}
.form{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:14px;background:rgb(27 21 22 / .92);border:1px solid #3A2F30;border-radius:20px;padding:clamp(20px,3vw,32px)}
.form .full{grid-column:1/-1}
@media (max-width:520px){.form{grid-template-columns:minmax(0,1fr)}}
.f{display:flex;flex-direction:column;gap:6px;font-size:14px;color:var(--on-ink-muted)}
.f input,.f select,.f textarea{font:inherit;font-size:16px;color:var(--on-ink);background:#100C0D;border:1px solid #3A2F30;border-radius:10px;padding:12px 14px;width:100%;min-width:0}
.f textarea{resize:vertical;line-height:1.5}
.f input:focus,.f select:focus,.f textarea:focus{outline:none;border-color:#EE4A50}
.f input[aria-invalid="true"]{border-color:#EE4A50}
.hp{position:absolute;left:-9999px}
.form-error{margin:0;color:#FF7A7F;font-size:14px;min-height:0}
.form-error:empty{display:none}
.form .btn{margin-top:6px}

.foot{padding:28px 0 calc(28px + env(safe-area-inset-bottom,0px));font-size:14px;color:var(--muted)}
.foot-row{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}

/* thanks page */
.thanks{min-height:100vh;display:grid;place-items:center;text-align:left;padding:var(--gutter)}
.thanks .box{max-width:520px;display:flex;flex-direction:column;gap:20px;align-items:flex-start}
.thanks .lockup svg{height:30px}